Is it the right time for a dinosaur poo watch?

One wonders how an idea like this came about: A Swiss watchmaker has decided to make a timepiece in fossilized dinosaur poo.
Certainly beer was involved in the decision-making process.
According to a wire service story, watch designer Yvan Arpa (which I believe in Swedish translates into “Bob Knucklehead”) has decided to forego the standard watch-making elements of gold, diamond or titanium and make a watch out of dinosaur poo.
And sell it for $11,290. Oh, and the watch strap on which the dinosaur poo timepiece is attached will be made from the skin of an American cane toad.
Bob is quoted as saying that the doo-doo came from a plant-eating dinosaur that died about 100 million years ago in what is now the United States. No mention is made in the wire service story as to the legitimacy of those claims.
Forget the “creativeness” of the idea, how does one go about locating fossilized dinosaur dung?
Ideas like this can elicit only one response from me: You gotta be bleepin’ me.